Keyword optimization is about anticipating the most likely search strings for your ideal clients and ensuring that the content on your website has those same phrases and words presented in a way that the search engine’s algorithms perceive as beneficial to the searcher. The specific words used speak volumes about their intention, i.e., where they are in the process of choosing an accounting services company and what precisely they need. When a potential accounting client enters a line of text into a search engine, they use predictable words and phrases.
On-Site SEO for Accounting Firms Keyword Optimization In many cases, such lists are yet another form of paid advertising, albeit somewhat more subtle than standard PPC ads.įinally, in position 12, the first actual accounting firm appears.Ī well-thought-out SEO strategy is the only way to make sure you own a piece of real estate on the first page of search results. Search engines love them, but they are far from objective. Companies specializing in SEO create those lists and usually sell listing on them. The following seven search results in our example are lists of accounting and CPA firms. That’s part of your SEO strategy, and we’ll talk more about it shortly.Īfter the map, we start to see real organic search results…or do we? Many of your potential clients are interested in the geographic convenience of their accounting service provider.
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For comparison, old-fashioned TV ads have a 63% credibility rating.Īfter the paid search results, is a map. The Nielsen study “ Global Trust In Advertising” found that ads in search results have the lowest credibility ratings, an average of 47% across all age groups. PPC is an essential part of your lead generation strategy, but it’s not cheap, especially in a competitive market like accounting services.įurthermore, research shows that savvy consumers (those are the kind of clients you want, right?) are increasingly skeptical of paid search results. The first four results are paid ads, aka pay-per-click (PPC) advertising. SEO for accounting firms is the process of optimizing the content and technical presentation of a firm’s online presence to ensure that potential clients see that accounting firm among the top-ranked organic search results.Īs an example, we did a quick search on Google for accounting firms in Akron, Ohio. What is SEO for Accounting Firms and CPAs?
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